Conversion Rate Optimization
The term “omnichannel” is trendy in marketing and is related to a critical topic. He mentions that today’s marketers should deliver a seamless experience regardless of channel or device. Omni-channel marketing means observing from the customer’s eyes and managing this experience in all channels to ensure that the shopping experience acquired is seamless, integrated, and […]
Plan! Doug Leone says in his video here, where is your plan? The meaning is that the people who have a plan & strategy have no coincidence in their dictionary. In order to create solid strategy marketers need to define action points on the following points: Set Goals The number of quality leads to capture […]
To understand customer retention, actually, we need to understand what is retention? Retention We need to understand that ecommerce is not profitable as in the past. There are ten thousand players. After the Covid19 incident, brick & mortar companies understand that the main cashflow should be digital. Since they know that they will not be […]
You may think life is %90 routine,but in fact we don’t realize how frequently we are subjected to a “test” or we act based on a result from a “test” No I’m not referring to your overdue essays, or driving licence exam. Okay okay, Let me visualize it further. Imagine you woke up on a […]
Imagine you are running a superbly catchy boutique in a parallel universe. One day decided to analyze your store’s performance and observe each visitor’s behaviour for a day. At the end of the day, you realize you had total of 100 customers. 40 of your visitors leave the store a second after they stepped in. […]
Before starting my article, I just want to be clear on the points we call the terms different from performance marketers as CRO experts. When CRO experts call acquisition, it is not a website visit like performance marketers call. It is a subscription that we expect in the following channels: Email SMS Web Push or […]
Growth Marketing is basically creating a unique approach to attracting and retaining potential customers and their interests, creating personalized messaging and content in line with customer needs. It is also the process of designing and conducting high-complexity experiments such as A / B and multivariate tests to improve the results of these approaches by identifying […]
How to create an activation journey like a boss In our previous article, we have made the entrance of engaging with the users. So, this time we will be talking about the activation of a user in detail. However, before coming to the point: “Let’s give the discount and convert them all” we need to understand […]
How to create an acquisition user journey like a boss! People are always discussing the smart and efficient way to increase the number of the user base (Subscription & Registration) Marketing world is full of conventionality that the money lays behind this lead base. Plus, when the targets are not being reached marketers try to tilt […]
